DriveNow

2011-2020

Project Outlines

9years online
9countries
10.3million downloads
6900vehicles
1.6 millioncustomers
24/7customer support

Back in 2011, SIXT and BMW joined forces, starting the joint venture DriveNow, a premium car sharing product. This innovative mobility concept combines the highest quality vehicles and services with ease and flexible usage.DriveNow was the first car sharing concept to place an emphasis on efficient premium vehicles and comprehensive service. Vehicles may be hired and dropped off wherever the customer needs them, thus clearly differentiating DriveNow from products offered by other competitors.

Sixt AG and the BMW Group intend to bundle their car sharing activities in the DriveNow joint venture, in which each company will hold a 50 percent stake. The BMW Group will provide the premium vehicles and the technology within the cars, while Sixt AG will contribute premium services, car-hire know-how, IT systems and a comprehensive customer registration network.

The great challenge

The mission was to meet the demand for flexible mobility products in urban areas, this way car-sharing will play a significant role in cutting down traffic volumes, by reducing the time spent searching for parking spaces and providing an alternative replacement for little-used, old and inefficient vehicles.

DriveNow is a car sharing scheme that is not dependent on car hire stations. Fixed pick-up and drop-off points are not necessary. Customers will be able to find available vehicles via the internet under www.drive-now.com, via a smartphone app or simply at the roadside. Vehicles can be used immediately without advance reservation or they may be booked in advance via internet or smartphone app. The system is “keyless”: a conventional car key is not necessary. DriveNow vehicles can be opened and closed with a chip on the driving license and activated by pressing the start button.

Solution we offered

Being part of a SIXT group, our Kyiv team took over responsibility to deliver high-end IT systems to provide flawless customer experience. Working closely with the business representatives from Munich we established a transparent and agile delivery process.

Responsive multi language website that customers used for registration process, furthermore we’ve added a customer personal area, where all customer relations information can be easily accessed and managed.

Mobile app with a core functionality, giving our customers a possibility to find, reserve, open / close the vehicle, start or end a trip, easily contact our customer service, upload driving license and select or a buy product and many other useful features.

Application features

Find and Reserve Car
Open and Close Car
Start and End Trip
Contact Support
Upload License
Buy products

Automatic registration process, with under the hood customer identification and validation including integration with German leading 3rd party services like Postident. This way we’ve reduced customer activation time to minimum possible wait.

Flexible pricing and bonuses system, making possible for our customers to experience different types of products depending on their personal use cases, ex:

Hourly, daily, monthly packages to cover any possible use case.
Variety of bonuses for charging up a vehicle, or parking it in the business zone.

Fleet management system - to make sure we keep all our cars in the best possible shape ever, making sure that they are clean, tanked up and fully charged, keeping an eye on damages and losses, fines, location and vehicle availability.

System Core Features

Registration
Integration with Leading Services
Flexible Pricing and Bonuses
Parking and Cleaning
Filling and Charging
Multilanguage Service
Damages, Losses and Fines
24/7 Real Time Support Service
Fleet management

Success Summary

With this set of features, DriveNow was initially launched in Munich in April 2011.

As of October 2017, DriveNow operated over 6,000 vehicles in nine European countries. Apart from five cities in Germany - Berlin, Hamburg, Munich, Düsseldorf, and Cologne - DriveNow is available in Vienna, London, Copenhagen, Brussels, Milan, Helsinki and Lisbon. In October 2017, the company reached the milestone of one million customers.