Back in 2011, SIXT and BMW joined forces to launch the joint venture DriveNow, a premium car-sharing service. Vehicles from public or condominium pools could be hired ad-hoc on the streets or in parking garages. The vehicles could be accessed and locked using a chip on the driver's license or via the app and activated by pressing the start button. Drop-offs were possible in other cities or at airports.
BMW provided the premium vehicles and connected car technology, while Sixt contributed car-hire expertise and the necessary IT systems for the car-sharing business. 6-Systems LLC developed and operated these IT systems until the business merger with Daimler’s subsidiary, Car2Go.